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Email for online stores. Just the four parts.

Campaigns, flows, audience and reports. Everything a store needs from email, built so you can start the same afternoon.

Campaigns

Design it once. It looks right in every inbox.

  • Blocks made for stores: products, discount codes and reviews.
  • Every template tested in Gmail, Apple Mail, Outlook and dark mode.
  • Send now, or schedule it for each subscriber’s own time zone.

Flows

The emails that send themselves, after a cart or an order.

  • Four ready-made flows: welcome, abandoned cart, after purchase and win-back.
  • Switch one on and change the words. The timing is already sensible.
  • Triggered by what happens in your store, within a minute.

Audience

Everyone who bought, clicked or left. Sorted for you.

  • Customers and orders sync from your store automatically.
  • Segments that keep themselves up to date, like “bought in the last 30 days”.
  • A simple signup form for your site, in your colours.

Reports

What you sold. Not what got opened.

  • Revenue per email, from the orders in your store.
  • Which products sold from which email.
  • Unsubscribes and bounces in plain numbers, not percentages to decode.

Four flows, ready to switch on.

Pick a flow to see what it sends, and when.

Right away: hello

Thanks for signing up, who you are, and a link to the shop. If you promised a discount code, it goes here.

After two days: what you sell

Your best-known products as blocks, and why people buy them.

After five days: how it works

Delivery, returns and how to reach you. The practical bits that make a first order easier.

After one hour: the reminder

A short email with the cart. No discount. Many people just got distracted.

After one day: the answer

The cart again, plus the questions that stop people: delivery, returns, sizes or dimensions.

After three days: the last nudge

One more reminder. If you use a discount code, this is the place. You can also leave it out.

After three days: how to use it

Care tips, instructions or a short how-to. Help the product do its job.

After two weeks: ask for a review

A plain question with a review block. By now they have used it.

After a month: what goes with it

A few products that fit the order. Or, for things that run out, a reminder to reorder.

After 90 days without an order: what is new

New products and what changed in the shop. No guilt trip.

Two weeks later: the favourites

Your best-known products as blocks, or products close to what they bought before.

Two weeks after that: one last offer

If you use a discount code anywhere, it fits here. After this, the flow lets them be.

See it in four inboxes.

One email, four inboxes. Switch and see.

Gmail
Inbox
Kopje
The autumn blend is back
KOPJE COFFEE
The autumn blend is back.
Roasted this week in small batches. Order before Friday and it ships fresh.
Shop the blend
Autumn blend, 250 g
€ 9.50
Filter set
€ 24.00
You get this because you ordered at Kopje. Unsubscribe any time.
Apple Mail
Inbox
Kopje
The autumn blend is back
KOPJE COFFEE
The autumn blend is back.
Roasted this week in small batches. Order before Friday and it ships fresh.
Shop the blend
Autumn blend, 250 g
€ 9.50
Filter set
€ 24.00
You get this because you ordered at Kopje. Unsubscribe any time.
Outlook
Inbox
Kopje
The autumn blend is back
KOPJE COFFEE
The autumn blend is back.
Roasted this week in small batches. Order before Friday and it ships fresh.
Shop the blend
Autumn blend, 250 g
€ 9.50
Filter set
€ 24.00
You get this because you ordered at Kopje. Unsubscribe any time.
Dark mode
Inbox
Kopje
The autumn blend is back
KOPJE COFFEE
The autumn blend is back.
Roasted this week in small batches. Order before Friday and it ships fresh.
Shop the blend
Autumn blend, 250 g
€ 9.50
Filter set
€ 24.00
You get this because you ordered at Kopje. Unsubscribe any time.

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